These are pivotal times for Lotus, we celebrated our 70th anniversary in 2018. Now we are embarking on a decade-long strategy, Lotus Vision 80, to determine what the business will look like by the time we reach our 80th anniversary in 2028.
Plans include a widespread transformation of the business that will bring new models, expansion into new market sectors aimed at dramatically increasing volume, raising the profile of the brand globally, and increasing our dealer network around the world. A key part of that will see a projected growth in our homeland UK dealer base and across the world.
A Global Brand
Lotus is part of the Geely Auto Group.
Geely Auto Group is one of the fastest growing brands within the group, with sales growing from 532,000 units in 2015 to over 1.24 million in 2017 with a targeted sales figure of 1.58 million units for 2018.
Lotus manufactures the iconic Elise, Exige & Evora models.
The new Evija hypercar expands the range into high-performance electric vehicles.
It’s not just cars
Lotus Engineering and Hope Technology developed an innovative new track bike designed to deliver medals for the Great Britain Cycling Team at the Tokyo Olympic Games.