LOTUS: A NEW DAWN

The new documentary was recently shown on channel 4.

Channel 4 said: β€œThe documentary follows the development of the company’s first new road car in over a decade. Lotus is famous for championship-winning race cars and iconic sports cars. With new investment from its shareholders and a new managing director, the company now plans to throw everything into this new project.”

Simon Clare, Executive Director Global Marketing: β€œThis is the culmination of many months of filming for Channel 4 following the development of Emira and I think it perfectly reflects not just the transition of the company but the warmth and human side of USLOT too, which makes us unique amongst our peers” 



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